Does digital technology change how we see
photography as truth?
As a big fan of Photoshop and its many uses, I am
all too aware of its ability to distort the truth. In a previous post,
objectivity in documentary photography, I discussed how perspective and timing
among other things could skew the meaning of a photograph. With the evolution
of digital technology, we now have the ability to distort the truth beyond
recognition.
My role teaching life skills to teenagers
involves support with body image; it is well known that today’s media presents
an alarmingly unrealistic image of celebrities, leaving young people striving
for the physical perfection seen in magazines.
In order to counteract this pressure, I use the
Dove Evolution commercial, showing the make over and editing involved in order to
prepare an ordinary woman for an appearance in an advertising campaign.
As noted by Joachim Schmid, we are all guilty of
mainly presenting our better side to the world, not just in our images but also
in the aspects of our lives, which we post to social networking sites. Some,
like in the magazine images, may even get a little creative with the truth.
I suppose the question we need to ask
is; has technology made this happen, is it only in the technological world that
we behave in this way?
In our everyday lives we wear clothes
and make up to present a particular image of ourselves to the world; looking
back through history, corsets and bustles have squeezed and shaped women’s
figures into the acceptable shape of the era. Bumping into old friends whilst
shopping, we only offer the family news that sheds us in a positive light.
The photograph, just like every medium
at our disposal, now and historically is merely a tool to provide evidence of
that which we want to portray.
Technology
hasn’t changed us; it’s just made it pretending a little bit easier.
No comments:
Post a Comment